Every once in a while, a state auditor will come to the marijuana dispensary to make sure that we are following all of the rules.
As the owner of the marijuana dispensary, I get a detailed report on the findings of the auditor.
The auditor is kind of like a secret shopper, because we never know when they are going to appear. They don’t have to give us a heads up and they don’t have to provide us with any information while they are there. It is completely and totally 100% anonymous. I received a report from the auditor and there was a huge red flag. The auditor mentioned that our house brand of concentrate was packaged incorrectly according to the state guidelines. The auditor mentioned the exact subsection from the guidelines. I immediately contacted my lawyer. I have a lawyer that specializes in cannabis law. The woman knows everything there is to know about cannabis, the state, and the federal laws. I told the lawyer exactly what the auditor had to say. She looked at the packaging for the cannabis concentrate. There is a small subsection in the law that states the packages cannot have any brightly colored writing. Apparently the auditor took offense to the purple lettering on the package. The auditor claimed that it was against the cannabis laws and we had to change our packaging and get rid of everything that was incorrectly labeled according to the government agency representative. We probably lost $10,000 because of the packaging error. I hired an advertising consultant after that debacle.