I work at a local cannabis dispensary.
We are a smaller, locally owned business.
We offer all products that come from the community. The flower is purchased from a local grower. The edibles are created on site from people who are active in our community. We are not a big business, chain or mainstream at all. We push that we are for the small town shoppers and the locals. For a while business wasn’t doing so hot. I couldn’t understand it. We had such a good niche and offered great products. I then realized nobody knew that we were the community cannabis option. The dispensary didn’t have a website or social media. I talked to the business owner about investing in cannabis marketing. I found an online marketing company that works with cannabis dispensaries. The first thing they did was provide a good website. The website tells all about what we do for the community and with the community. It goes into detail about the locally grown products. We now have tons of positive reviews online as well. The next step was cannabis SEO to get the website ranking high on google. Now when you search cannabis and our area, we pop up immediately. It was shocking how much the business has grown since investing in digital marketing. We get the locals making their daily or weekly purchases. We also get a lot of tourists that want to enjoy the small town charm of a local weed shop. It was a very good investment on the business owner’s part.