I had been reading a great deal about online social media ad campaigns.
I remembered that my mom used social media adverts to announce the drop of her new children’s book.
I thought she did all the social media ads by herself, and thought I should be able to do the same. When someone mentioned that we might use social media ads for the cannabis dispensary where we worked, I almost offered my assistance. I told the store director Mike how respected I was with social media ads. Mike was new to the cannabis dispensary business, even though he was pretty sure all of our social media ads had to be created professionally. After talking to my mom about her social media ads, she told me how she used an online marketing company. They created her web pages and an ad campaign on social media websites. It was expensive, but it helped her to sell enough books to make the bestseller list. Mike thanked me for the information, but said he could deal with it through the online marketing company. I asked Mike if I should call an online marketer for him. I was sure the company my mom used might have a cannabis dispensary marketing specialist. Mike asked if I wanted the job of assistant director. Anyone who was as distraught to help with online marketing as I had been, should have a position that had more responsibility than merely checking IDs when someone came into the building. I was glad I didn’t need to make the social media ads or talk to the online marketing company. I had enough to do taking care of the inventory and helping out with the training of employees.